This course examines the role of writing in shaping and reflecting public conversations, and creating social change, writing as input and output of civic engagement. The course traces rhetorical communication as rhetorical action, the intersection between personal ideologies and community practices and policies, and the fluidity between cognitive and emotional ways of knowing. To do so, we will consider ethics in argumentation, persuasive strategies, marketing and propaganda, and rhetorics of new media as they relate to local and global movements.